Tools: Vyond & Illustrator
Process: Storyboard & Animation
Enablement: Account Planning (AP) - 6 videos introducing AP topics
The visual design establishes a clean, insight-driven aesthetic that supports both clarity and storytelling. I used a structured grid system, modern typography, and a focused color palette to guide viewers through the account-planning framework step-by-step.
Each scene is intentionally created to align with the Information (voice over) along with icons, diagrams, highlight blocks, and flowcharts—to make complex concepts and tools feel intuitive and easy to navigate. Hierarchy is reinforced through spacing, scale, and tonal contrast, allowing users to quickly scan, interpret, and absorb key insights.
Throughout the project, the goal was to translate abstract strategy into visuals that feel human-centered, accessible, and engaging. The final design balances professionalism with warmth, aligning research-based decision-making with modern visual communication principles.
